Concept, UX, design, creative direction, copy
​​​​​​​Parents  complain that kids'  rooms are a mess; kids complain that parents  put stuff where they can't find it. This simple categorization tool lets kids name and assign their "stuff" to a "box" (a physical space or a category). Helpful monsters provide onboarding and help along the way. In user testing, kids reported a sense of ownership, while parents enjoyed tidier rooms.

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